Oct 12, 2023

Good morning, Marketer, how’s your social strategy working?

B2B marketing and social media have always been an awkward fit. While B2C is making bank off TikTok, Instagram and other social media platforms, B2Bs have had a much harder time. Struggle no more, help has arrived in Scott Gillum’s in-depth look at best in class practices for it.

Also, Ali Schwanke has tips on how to keep you and your company visible as AI transforms search. While content is still king, originality in content is the emperor.

Constantine von Hoffman,
Managing Editor

B2B marketing

B2B social media ‘sweet spots’: What’s working and what’s not

Explore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.”

Marketing artificial intelligence (AI)

How to stay visible as AI transforms SEO

How much does SEO matter now that chatbots can give answers? What does this mean for businesses, and how should you prepare?

Retail media networks

73% of marketers planning to up RMN spend

How-to-create-a-reactivation-program-that-really-wins-customers-back

43% of those surveyed reported positive results from campaigns already run on retail media networks.

Data

Unlocking business success with the power of data management

Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses.

MarTech webinar

Adobe's guide to a harmonious workflow

Every team member has unique potential. Join Adobe in exploring comprehensive strategies to ensure each one thrives, contributing to a harmonious and productive workflow.

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Digital advertising