| | | Using content and search best practice together |
| 3 handy tips and training courses to develop your knowledge |
| Quality content and SEO go hand-in-hand. We've outlined 3 key pointers for ensuring a well-oiled content / search programme along with useful training to help you build your knowledge. |
| | Do your keyword research: Before starting on a piece of content, consider what you want to achieve, such as traffic and awareness or leads from specific visitors. Tools like Google Trends are helpful for figuring out the best wording to use. |
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| | Measure your results: There are plenty of factors you may want to look at when measuring results of your content and search efforts. Consider traffic, conversions, engagement, search referrals, rankings and keyword performance and choose those that apply best to what you're trying to achieve. |
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suggested training
SEO Marketing, London, July 16 | Book your place now |
| | Get your headlines working for you: Be descriptive and think about the keywords and phrases you want to rank for and incorporate them into your headlines (where appropriate). |
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| | Last minute training places |
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| If you have any questions or you're interested in training your entire team, simply get in touch by emailing
training@econsultancy.com or call us on
+44 (0)20 7970 4167. |
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Econsultancy London
Wells Point, 79 Wells Street,
London, W1T 3QN, UK
+44 20 7970 4322 | | Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
+1 212 971-0630 | | Econsultancy Singapore
International Plaza
10 Anson Road, #36-01
Singapore, 079903
+65 6909 9510 |
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Econsultancy is part of Xeim Limited, part of the Centaur Media plc group.
Registered in England and Wales with number 5243851
Registered office at Wells Point, 79 Wells Street, London W1T 3QN
Copyright © 2019 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
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