Measurement is the key to validating your work as a communicator—and the best way to master it is by getting your hands dirty.

The Measurement for Communicators Academy, running May 20-21 in St. Louis, is a one-of-a-kind conference taking an interactive approach to teaching measurement and data analytics skills.

Day One of this event will be all about the fundamentals; Day Two will explore advanced techniques.

Attendees can register for one or both days of this conference, but you’ll save $300 when you register for both days by March 15.

Each day will feature expert-led sessions that include the following:

• Knowledge bursts, or short talks that dive into practical, proven measurement techniques
• Application labs, where you’ll use your new knowledge to craft measurement and analytics plans for your programs
• A boardroom pitch tank, where you’ll practice using your measurement results to earn a bigger budget

Don’t just listen to the latest measurement tactics—participate in a hands-on experience that will make you an analytics expert in just two days.