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Event planners have proven their ingenuity and resilience over the past two years. Now, they are the vanguard at a critical moment for the industry. The future trajectory of in-person events is unknown, and it is likelier than not that no single answer will emerge. Local conditions, regulations, stakeholder preferences and comfort levels will all come into play.
While the events industry redefines the idea of “normal,” planners are seeking tools that facilitate flexibility, nimbleness and scalability. This white paper uncovers how planners’ approach to a changing landscape informs their choices of virtual and hybrid event technology tools.
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