Happy Wednesday,

Today we have Iris Meijer, CMO of Vodafone Business, looking at the use of data in marketing.

“Location intelligence has been part of a marketer’s arsenal for years, but big data offers the potential to gather real, actionable insights about where customers are. Brands can use anonymized data to analyze patterns in the way that people move around cities and build new outlets in locations that will see the maximum footfall,” says Iris.

Also, in a new article we detail how AI is set to revolutionize a century old marketing tool – Coupons.

Using AI technology, coupon site operators understand what their audience wants from them. It helps them realize which products are the most favored by the target audience. By learning this information the website operators can decide which products to offer discounts for.

It makes it easier for them to categorize and identify the target audience and which type of coupons should be sent their way. This dramatically increases the chance of coupon consumption.