Good morning, Marketer, let’s get focused.
Our slate of stories today begins with a song! We have an interview with veteran marketer Kathleen Voboril in which she discusses her career and getting older execs to understand new marketing technology. In addition to that, she uses her background in musical theater to create funny songs about life in the martech trenches.
There’s also a guide to getting your email marketing back on track. Plus, three simple steps to make your martech stack more efficient and focused.
Finally, please take our technology replacement survey. It’s fast and easy. No salesperson will call.
Constantine von Hoffman,
Managing Editor
