Good morning, Marketer, let’s get focused.

Our slate of stories today begins with a song! We have an interview with veteran marketer Kathleen Voboril in which she discusses her career and getting older execs to understand new marketing technology. In addition to that, she uses her background in musical theater to create funny songs about life in the martech trenches. 

There’s also a guide to getting your email marketing back on track. Plus, three simple steps to make your martech stack more efficient and focused.

Finally, please take our technology replacement survey. It’s fast and easy. No salesperson will call. 

Constantine von Hoffman,
Managing Editor

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Email marketing

Email marketing is dying: 3 actions to help it survive (and thrive)

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Email is the most effective marketing channel for many things. It's also the one customers feel most overwhelmed by. Here's how to change that.

MarTech salary and career

Salary and Career: Kathleen Voboril can make martech sing

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For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions.

Marketing technology

3 steps to building a three-star marketing technology function

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That's three Michelin restaurant stars, so that's as good as it gets.

Data

Where is the buyer’s journey headed?

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Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast.

First-party data webinars

Master the art of balancing customer insights and privacy.

The digital marketing landscape will continue to shift in 2023, but one element stands stronger than ever – the crucial role of first-party data. Join our webinar on June 1 to discover the essential steps to optimize your data.

Register here!

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Marketing technology

Are you getting the most from your stack? Take the 2023 MarTech Replacement Survey

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Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.

Marketing technology

Marketers need a unified platform, not more standalone tools

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Oracle says the argument is over and the unified platform beats collections of best of breed solutions.

Agency services

28 growth strategies from 12 leading agencies

Learn from these leading digital marketing agencies’ mistakes and take a page straight out of their playbooks for success.

Read more

Email marketing

6 tactics to create recession-proof email marketing

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These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success.

Awards

Super Early Bird rates expire Friday

Don’t miss your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Enter the 2023 Search Engine Land Awards today! Super Early Bird rates expire this Friday, May 26.

Enter now

From Search Engine Land