Good Morning!

Today we have Robert Rothschild, VP and Global Head of Marketing at Smartly.io, discussing what brands need to know about “reopening” their social ads.

He writes: As COVID-19 has moved much of the world online, consumers are spending more time on social media, forcing marketing teams to reconsider their advertising strategies.

Also Or Lenchner, CEO of Luminati Networks, highlights why transparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity.

“Customers should be able to easily opt-in and opt-out of having their data collected, and also have a clear view of what opting-in means,” says Or. “The end goal of all customer data collection should be to provide an enhanced CX that makes customers want to share their data.”

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

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