| Good morning, Marketer, how do you get important information through to your customers? A lot of times, through email. Even Amazon sends confirmation emails. But what if your customers aren’t checking their emails regularly, or the emails are getting blocked? Today, our contributor Greg Krehbiel takes us step-by-step through all the ways you can make sure that your customers get the information they need. It might be as simple as putting the details from the confirmation email up on your site — or paying closer attention to other ways your customers prefer to be contacted. Customers’ preferences change, and so does the marketer’s toolbox. At The Martech Conference, speaker Sharon Mostyn shared why GA4 is way better than Universal Analytics now that UA has been retired. Chris Wood,
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