| Good morning, Marketer, how can you make your brand more personable? Today, contributor Lisa Peyton introduces us to a new cohort of personalities that can generate buzz about your brand. They attract followers and exude authority in specific areas of interest, making them the ideal ambassadors. What distinguishes this new crop from traditional influencers is that they’re virtual. They’re computer-generated fictional characters. And they can live on LinkedIn, TikTok and other major platforms where your customers are. It turns out that these virtual influencers are the result of a team effort by marketers who help craft the right messages and measure results. “Even virtual influencers need to prove their ROI.” And not every virtual personality is driven by AI. That decision is left to the humans. Chris Wood,
Editor | 