Speed isn’t everything.
No one likes a delay, especially online. The longer a site or an image on a site takes to load the more likely it is the visitor will leave. The reasonable result of this is that speed-to-load has become the primary metric for digital experiences.
No one is saying speed isn’t important, but it’s important to remember there’s a lot more involved with customer experience. Today Steve Petersen explains why it’s essential to take a more holistic approach when evaluating your website. He says you need to be aware of both customer and stakeholder expectations and gives examples of when slower is OK.
Constantine von Hoffman
Managing Editor
