Good morning, Marketer, your customers need your help.
That’s what keeps them on their customer journeys. They’re looking for answers, solutions and guidance from your business. And if they don’t explicitly ask for the help they need, they still leave digital clues. Today, contributor RJ Licata writes about “reception marketing,” which is how those subtle data hints can be used to inform a full-funnel content strategy. With so much noise out there, brands can cut through by really proving their value and expertise.
How marketers make use of data continues to evolve with new regulations and enforcement. Also today, find out about the European Data Protection Board’s ban on Meta’s use of personal data for advertising. And check out our weekly roundup of new AI products and features.
Chris Wood,
Editor
