🎛️ Getting your genAI strategy started

What are your organization’s top resolutions?

If genAI is on the list, it’s time to put a game plan together. That said, it might seem overwhelming with all the new products and features rolling out. To help navigate, contributor Lisa Peyton has put together a fantastic step-by-step guide to incorporating genAI processes into your marketing functions.

Also, please consider taking a moment to fill out our Salary and Career Survey. As the martech landscape continues to evolve, so do the roles of marketers. This survey helps our community better understand the impact of change on the profession.

Chris Wood
Editor

Marketing artificial intelligence (AI)

Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs.

AI writing tools

New York Times sues OpenAI and Microsoft for copyright infringement

This is the latest in a number of lawsuits that have accused OpenAI of taking content without permission to train ChatGPT.

Data

How can marketers help make customer data available automatically and fast?

Here's actionable advice on automatically and quickly converting data from a range of channels into data you can use.

Customer experience

Elevate customer loyalty in the hospitality sector through tailored experiences

Customized experience can lead to heightened satisfaction and loyalty.

Free chatbot

Have you tried MarTechBot?

Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology.

Start chatting now

Customer data platform (CDP)

Open-source customer data platforms: Can you unleash your data for less?

Is an open-source CDP right for your organization? That depends.

Event marketing

How to repurpose marketing event content

Use your event’s valuable content to boost community engagement and position yourself not just as an event organizer but as a strategic partner.

Customer data platform (CDP)

3 points to consider before implementing a CDP

Brands will continue to invest in CDPs over the next few years. Here are some key points you should address before plunging in.

Your voice matters

How does your martech salary stack up?

Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech. Contribute your insights now!

Take the survey

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