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A dark and fleshy leaf veined with red. The intense colors of the Amazon forest. The contact with nature and immense spaces. The elegance of clothes that combine tradition with timeless cuts. A refined and at the same time especially resistant fiber. The HAND PICKED line, produced and distributed by Giada SpA, is a men's capsule collection composed of few pieces, in which an extreme quality of materials and a care for details stand out, that only the excellence of Made in Italy can guarantee. High quality denim, produced in Japan with a specific and unique cotton that is grown using traditional techniques, producing a fiber that guarantees ultimate performance. The combination of high quality Japanese yarns and Italian style deliver a consistently unique result.

In addition to the new denim jeans, the collection includes chino trousers, denim-effect cotton shirts, two unstructured jackets characterized by unusual details and a comfortable cut. The line is completed with jersey pieces recalling the colors of the tropical leaf. No logo in evidence: the Hand Picked capsule is all about the quality of the raw materials and the refinement that emerges from its hand-made pieces.

The garments are entirely made in Italy, from cut to seam, down to every accessory. The denim is worked with extreme stitching simplicity and a unique care for detail. To enrich the collection, precious copper elements are used - an excellent and original material, which gives a great visual impact and a further guarantee of quality: used for buttons and details of jackets and trousers. Even packaging is carefully curated: a sophisticated envelope of finely woven canvas. 

Hand Picked, which will debut for SS19, will be distributed in 100 "exclusive world partners" through department stores and specialty stores of primary national and international standing. The positioning strategy includes a "menswear capsule collection" for two seasons (SS19 and FW19) to be then transformed into a real collection starting from the SS20. A particular focus will be dedicated to the North American market, where last week’s presentation of Hand Picked has attracted great interest from top players. The launch at Pitti will be followed by a prestigious event, at the opening of the Milan Men's fashion week, which will gather the most important international press, top buyers and opinion leaders in the industry. The pieces will be available "in store" starting from November and presented with an "ad hoc" concept in 10 of the most prestigious windows in the world.