When Gillette debuted "The Best a Man Can Get" during Super Bowl XXIII in 1989 with a BBDO campaign promoting its Atra razor line, ours was a different America. George H.W. Bush was president, the Cold War was an ongoing concern and sexual harassment in the workplace was an all-but-foreign concept. Now, the task of...
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January 14, 2019
Brand Marketing Daily
The top trends and topics for marketers
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Gillette Asks How We Define Masculinity in the #MeToo Era as ‘The Best a Man Can Get’ Turns 30
Skittles’ Big Play on Super Bowl Sunday Will Be … an Actual Play
Brand Marketing News
Jason Bateman’s Dry, Witty Humor Will Star in Hyundai’s Super Bowl Ad
Tazo Pokes Fun at Sedate and Serene Tea Ads in First Campaign From Vice’s Agency, Virtue
How Unusual, Stand-Out Insights Offer Clues Into Audience Preferences
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