Almost two years after TrueX and Gimbal merged, it will roll out a new ad-marketplace product that blends the signature elements of each company. Called TrueTargeting, the new tool, aims to deliver insights up and down the entire purchase funnel by blending TrueX’s attention-focused, targeted-ad product for video publishers with Gimbal’s data-driven programmatic tool that incorporates its consumer and location data. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The new tool aims to deliver insight across the entire purchase funnel by blending TrueX’s attention-focused, targeted-ad product for video publishers with Gimbal’s location-data-driven programmatic offering. | | |
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howdy! | | | | | In this week’s Media Briefing, media editor Kayleigh Barber looks at how publishers like Apartment Therapy and Group Nine are dealing with social platforms’ commerce limitations. | | |
| | | | | Register for this webinar on January 18 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings. | | |
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howdy! | | | | | As TikTok has continued to grow in recent years, marketers and businesses have focused on the platform, often as a way to diversify their social media mix. | | |
| | | | | When it comes to mobile campaigns, there’s more to consider than simply the platforms, channels and apps — each operating system offers distinct opportunities to reach audiences. | | |
howdy! | | | | | TheSkimm, Condé Nast, The Washington Post, Politico and Hearst have shifted reopenings to at least the end of the month and, in some cases, till March. | | |
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| | | | | Join this virtual event on January 27 at 1 p.m. ET for a deep dive into how teams can improve their data collection and management practices. | | |
howdy! | | | | | S4 Capital chalks up (another) deal as Media.Monks unveils 4 Mile ‘merger.’ Martin Sorrell shares his thoughts on the latest M&A activity. | | |
howdy! | | | | | OOH is well on the way to recovering and even exceeding its lost revenue. Bager explains why and how the comeback is happening, and predicts what to expect in 2022. | | |
| | | | | Last year, many brands and consumers alike were introduced to the concept of the metaverse for the first time. In 2022, we expect to see a whole lot of experimentation in this online world. |
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