Sometimes, you make an ad (for fun) that's so good the brand just has to use it. For British creative strategist Sam Hennig, that moment came when he developed an OOH idea for Kit Kat, the brand known for helping you take a break.

Hennig tells Adweek how this ad went from spec to reality.

Because we all need some inspiration, here's some more great spec ads we've written about:

• Is this the best student work ever? The breathtaking spec ad for Johnnie Walker.
• The makers of that Johnnie Walker ad returned for this delightfully morbid Volvo spec ad.
• The story behind the incredible, inspiring Adidas spec ad from 2017.
• This Guinness spec ad from the beginning of the pandemic brilliantly used negative space.

For unlimited access to Adweek's coverage of today's biggest creative hits and our archives, become an Adweek+ Subscriber. Check out the latest deal today.

Target has made a number of moves within its C-Suite to help the retailer keep driving growth after a strong Q3, including a 21.3% increase in revenue compared to the previous year (Q4 and full-year earnings for 2020 will be revealed in early March). Among the moves, former CMO Rick Gomez will now tackle growing Target's food and beverage business.

That means a new CMO: Cara Sylvester will be tasked with “deepening affinity for the Target brand across all platforms."

Also in CMO news:

A former Disney and ViacomCBS marketing leader has a new gig as CMO for the National 4-H Council.

Brands like Best Buy, JetBlue, Mercedes-Benz and Unilever have joined The Climate Pledge to have zero-carbon emissions by 2040, 10 years ahead of the Paris agreements. Martin Sorrell's S4 Capital is now the first agency to join the pledge as it's racing toward a goal of being carbon neutral by 2024.

Sorrell spoke with Adweek about S4's mission to not only be carbon neutral, but set an example others will want to follow.

More in sustainability:

After the U.S. pulled out of the Paris climate agreements, many brands kept pushing toward zero carbon emissions. Now, those brands are excited to welcome the U.S. back into the climate agreements. See how some brands kept working toward a brighter future.

Briefly:

• Publicis adds a Chief Digital Officer role.
• Brooke Baldwin announces she's leaving CNN in April.
• These are the winners of a contest to make the plastic bag more sustainable.
• Dentsu exceeded expectations for 2020.
• Publicis Media agency Spark Foundry is investing in optimizing its client service and media investment offering with its latest hire.

One of 2021's funniest moments so far gets a branded sequel.

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This marketplace will also lead to more ad units.

Gail Tifford on her career journey, her superpower of emotion, and advice for stereotyping in the workplace.

AdQuick is taking the social conversation focused on pop star’s conservatorship offline.

The Louisiana chain transforms its New Orleans locations to reflect festivities' flavor.

Plus, new ad sales chief Donna Speciale hires two of her former WarnerMedia lieutenants.

A Crazy Eights variant invented by a barber and marketed by a mortician.