Girl Scouts' Supreme Court tweet kerfuffle; 2021 Relevance Report; Taking the pandemic one day at a time; and more

PR INDUSTRY

How to pursue and prioritize mentoring amid COVID-19

As we remain holed up at home, now is the perfect time to invest in someone else. Here’s how to help boost a colleague’s career— and enhance your own.

RESEARCH SNAPSHOT

Report: 2020 leaves its mark on the PR industry

For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.

A DAY IN THE LIFE

How the PR Office’s Shimon Cohen takes the pandemic one month at a time

This PR leader agrees that the amount of time spent on Zoom has been the biggest change to adapt to during COVID-19. As for the future? He advises taking things slow.

DAILY SCOOP

Girl Scouts tweet support for Amy Coney Barrett; 78% of marketers report more higher engagement, and Orbit offers PR stunt for young singles stuck at home

Also: Re/Max partners with Children’s Miracle Network Hospital on face mask offering, how PR pros are rethinking e-commerce strategies, meal prep solutions for homebound pros, and more.

RAGAN AWARDS

Don’t miss this week’s late-entry deadline

This Friday, Oct. 30, will be your last chance to enter Ragan’s Employee Communications and Top Places to Work Awards. Complete your entry now!

CRISIS COMMUNICATIONS

How ‘networked’ comms offers speed, data and authenticity

Platforms like Workplace from Facebook make it possible for everyone to participate in internal discussions, solving problems quicker and providing important company-wide insights.

DAILY SCOOP

NHL’s Coyotes criticized for drafting bully, Charles Schwab and Boeing announce layoffs, and TikTok partners with Shopify on e-commerce tools

Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.

EXECUTIVE COMMUNICATION

Selecting the right words for your specific audience

Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.

DIVERSITY AND INCLUSION

How PR agencies can initiate a culture of DE&I change

When done right, the work will be painful, says Finn Partners’ managing partner, but it is worth the effort.

PR INDUSTRY

6 ways a PR career prepares you for working the polls

What about PR work translates to volunteering at your local polling place on Election Day? This PR pro offers six arguments for communicators to step up.

DAILY SCOOP

Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual

Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.

DIVERSITY AND INCLUSION

The perils of treating DE&I as a communications issue

As part of Communications Week, communicators share what it means to be authentic and transparent on race and equity in the workplace.

THE WORKPLACE

Is remote work hurting or helping work/life balance?

New data from Blind reveals raw takes on the pros and cons of our WFH lifestyles.

MEDIA RELATIONS

4 tactics that will grab reporters’ attention

Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.