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| Industry watchers predict the trend will only accelerate By David Gianatasio In the waning weeks of 2015, Mike Barrett, president of San Francisco agency Heat, and his partners, John Elder and Steve Stone, faced the biggest decision of their careers as they mulled acquisition options for the shop, which, true to its name, had grown to rank among the hottest independents in the business. Should they... Read more » |
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| Traditional shops are fighting back By David Gianatasio |
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| Brands are seeing greater returns on investment By Christopher Heine |
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| Project Worldwide will match employee donations of up to $5,000 By Katie Richards |
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| It takes art and science to build social awareness and lift bottom lines By Andy Semons Over the past decade and particularly as millennials have flexed their buying muscles, marketers have learned the value of being "socially conscious" in attracting and retaining consumers. But as marketers attach themselves to specific causes, it's worth noting that some have failed spectacularly. Misses can take many forms--from having no apparent relationship with the cause... Read more » |
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| Millennials, Gen X and boomers have very different views By Emma Bazilian With social activism on the rise, more brands are aligning themselves with philanthropic causes in hopes of burnishing their reputations--and their bottom lines. But while a simple donation to charity might have sufficed in decades past, today's younger consumers expect brands to go above and beyond when it comes to supporting different causes, according to... Read more » |
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| Engaging tech from Réno-Dépôt By Tim Nudd Bus-shelter advertising tech is often pretty goofy, but here's an intriguing effort from Sid Lee Montreal for Canadian home supply retailer R?no-D?p?t to promote the range of SICO paint colors it sells. The campaign, titled "Street Swatches," involved installing a sensor in the ad space of a bus shelter to capture passing colors and instantly... Read more » |
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| Featured Jobs | | Adweek New York City, New York (US) | | BKV Atlanta | | Jun Group New York City, New York (US) | | Haymarket Media Group New York City, New York (US) | | Register Tape Network, RTN Texarkana, TX | | |
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| Thanks to the sponsorship of Eddie Bauer and Strava By Christine Birkner Last year, mountaineers Adrian Ballinger and Cory Richards set an epic goal: climb to the summit of Mount Everest without the use of supplemental oxygen--a feat accomplished by less than 200 people--all while documenting their journey on Snapchat. In April, they'll be snapping from the world's tallest mountain again, with the sponsorship of Eddie Bauer... Read more » |
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| VaynerMedia CEO offers advice for young entrepreneurs By Christine Birkner As he typically does, Gary Vaynerchuk had some colorful words for the crowd at South by Southwest Interactive in Austin, Texas, on Friday. Vaynerchuk, CEO of digital agency VaynerMedia and founder of online retailer Wine Library and Wine Library TV, has built quite a following within the entrepreneurial community. In a packed room at SXSW,... Read more » |
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| Indie agency wins creative, strategic review By Patrick Coffee The future is in your genes. Bay Area startup Helix believes that individual DNA genomes hold the key to mastering the digital economy, and many investors agree. The company, which launched last fall as a spinoff of genetic research giant Illumina on the strength of $100 million in private funding, wants to help all sorts... Read more » |
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