Slowly but surely, governments around the world are easing lockdown restrictions. Daily life almost seems to have regained normality as businesses reopen and companies begin to get a clearer picture of what the rest of 2020 has in store. For some countries, that means their economies have reignited and losses from March and April are starting to be made up. For others, the healing process will take longer. Digiday reporters took a (virtual) trip around the world to see where activity is beginning to restart. Read more below. Other things to know about - On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by National Geographic director of Instagram Josh Raab to discuss how they’ve adapted their feed in a world where travel and travel photography have become increasingly complicated. Register here to join us on Friday at 12 p.m. ET.
- Experts are racing to identify new ways to optimize measurement strategies across TV and digital, from comparing spend across channels to verifying that ads are being viewed by real people. Here are five of the most important techniques. Sponsored by Moat by Oracle Data Cloud.
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| Coronavirus Fallout | | | | As many governments begin to ease lockdown restrictions, Digiday reporters took a (virtual) trip around the world to see where activity is beginning to restart. | | |
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howdy! | Business of TV | | | | If Disney+ is families’ preferred Netflix supplement, HBO Max has a shot at becoming the same for adults. | | |
| Sponsored by Silverbullet | | | | As businesses plan for a “new normal,” the future of the third-party cookie will shape every shortlist of steps. In a virtual fire-side chat on June 24 at 3 p.m. BST (10 a.m. EST), join experts from Silverbullet and Channel 4 for an in-depth discussion about data strategy in the post-cookies era. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | In this guide, we’ll explore the key considerations publishers need to make when evaluating their consumer revenue strategies. We walk through how some major companies have thought through their strategies, thinking through content strategy, measuring success, distribution issues, and product strategies. The publications profiled in the document have different business models, different resources, and different structures. Their approaches are presented not as prescriptions but as ways to help think about reader revenue and where it might fit into your organization. | | |
| Sponsored by MinuteMedia | | | | In a new interview, an owner of seven media brands weighs in on the best strategies and toughest challenges around integrating automation and technology into publishers' workflows. | | |
howdy! | Subscriptions | | | | A focus on subscriptions has helped Information weather the worst of the coronavirus storm. | | |
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| Sponsored by Vevo | | | | In a year of stay-at-home orders, media companies are diversifying their video plans, relying more on CTV and tailoring their content strategies to on-demand, opt-in viewing. | | |
howdy! | Content & Commerce | | | | In the latest Digiday+ Talk, exclusively for Digiday+ members, Nilla Ali talks about where BuzzFeed placed its bets on commerce during the pandemic, and where her team anticipates the possibility for more growth. | | |
howdy! | Brands in Culture | | | | With mass gatherings prohibited for a while longer, Heinekens Desperados beer is moving more of its experiential plans into virtual events. | | |
| | | | | For Telemundo, shifting to streaming platforms -- everything from parent company Comcast's Peacock to Quibi -- is an obvious choice based on a simple fact: The median age for Latinos in the U.S. is 28, much lower than that of the country as a whole. For Telemundo SVP of Digital Romina Rosado, that means the network needs to be on every new platform it can be to reach the 60 million Hispanics in the U.S. |
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