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| | Viewers around the globe will continue to keep their eyes glued on sports footage for hours at a time on their favorite devices, which serves as a unifying agent among those of varying backgrounds. This will also translate into sticky marketing tactics, as adept marketers make a play to win over an already captivated audience.
eMarketer has put together The Sports OTT Landscape Collection that offers insight into the future of sports viewership in ten countries — Brazil, Canada, China, France, Germany, India, United Kingdom, South Korea, Mexico, and the United States, as well as the global implications of these trends. | Some report highlights include: |
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| 1 | At this stage in the game, TV broadcasting remains the MVP in global sports viewership. This is especially true in more developed countries like the United States, where fans are keen on watching their favorite competitors duke it out on the largest available screen. | | 2 | In countries like Brazil that are experiencing an economic slump, more OTT services will step up to the plate, offering affordable viewing options to hit on both viewers' financial restraints and broadcasters' concerns about piracy. | | 3 | Pay TV is still more affordable in certain countries like Mexico where streaming rights are controlled by powerful broadcasters. However, sports streaming will become increasingly important as contracts between owners and distributors come up for renewal. | | 4 | New players like Facebook, Twitter, and Amazon, and independent services like DAZN, are jockeying for a position in the digital sports arena, offering a potential game changer for those already regularly interacting on both of these mediums. |
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