WardsAuto Dealer Edition
 
WardsAuto Dealer Edition

APRIL 8, 2022

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GM, Honda to Codevelop Affordable Electric Vehicles

The automakers will put particular focus on battery-electric compact CUVs, which they say is the world’s largest vehicle segment with annual sales of more than 13 million units.

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Jeep Climbs to Top of Most-Watched Auto Ads Ranking

The No.1 commercial for the week of March 28, Jeep’s “Made for What You Are Made Of,” was backed by a substantial national ad budget and a focus on March Madness college basketball programming.

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Enhancing Aftersales eCommerce Approach to Increase Service Lane Benefits
Megan Gaddis, Aftersales eCommerce Head walks through the journey to completely overhaul their online strategy, and how they are using online sales to find new customers, increase CX and transition them to loyal service lane customers. Register before 4/15 and receive 2 tickets for the price of 1. Register at https://tlsummits.com

Honda Offers a Sneak Peek at Its New HR-V

Honda promises its 2023 HR-V has improved dynamics and powertrain to go along with an aerodynamic exterior.

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BMW i7 BEV Takes Aim at Mercedes-Benz EQS

The advanced i7, with a dual-motor electric drivetrain developing over 500 hp in an initial all-wheel-drive model, will kick off sales of BMW’s flagship 4-door in North America in November.

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All-New ’23 Mazda CX-50 Takes to Highways and Offroad Trails With AWD and Aplomb

We test-drive the world premiere ’23 CX-50 from Mazda, a ride with responsiveness, drivability and intelligence. Power, style and comfort mark the debut of this affordable new CUV.

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