Prepping for 2021? Here’s how to ramp up crisis plans with P2P, purpose and empathy.

TODAY’S HEADLINES – 11.24.2020  
 
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CRISIS COMMUNICATIONS

6 ways to fortify your crisis response for 2021

Prepping for 2021? Here’s how to ramp up crisis plans with P2P, purpose and empathy.


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DAILY SCOOP

GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end

Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.


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BRANDING

How Campbell’s conquered holiday marketing

Cooking up an iconic dish isn’t easy, but consistency, simplicity and just a dash of nostalgia are smart ingredients to start with.



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PR INDUSTRY

3 lessons PR pros are taking from 2020

Many of our readers responded to our request to sum up their year with a GIF. From excitement over more responsibility to stress from long days, here’s what you shared.


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PR DAILY AWARDS

PR Daily will showcase the best comms professionals of the year

Does your name—or one of your colleague’s or client’s—belong on our list of honorees? Enter our Communicators of the Year and Rising Star Awards by Dec. 4, 2020.


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DAILY SCOOP

Black Friday makes way for online sales, cognitive overload during COVID-19, and the CDC’s messaging woes

Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.


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CRISIS COMMUNICATIONS

5 keys to navigate vexing workplace discourse

Right now, communicators should be a calming, reassuring presence for stressed-out colleagues. Here’s how to facilitate productive conversations instead of fiery conflagrations.



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OP-ED

What it means for normalcy to return to White House communications

After four years of President Trump’s unorthodox approach to government messaging and public engagement, one PR pro argues that it’s time to find again what was once the norm.


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PR INDUSTRY

Giving thanks for journalists and local news outlets in a difficult year of news reporting

For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.


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RAGAN AWARDS

Showcase your outstanding corporate wellbeing programs

Enter Ragan’s Workplace Wellness Awards by Friday, Dec. 4.


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DAILY SCOOP

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.



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BRAND JOURNALISM

Why and how companies are turning to brand journalism

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.


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SOCIAL MEDIA

How to navigate the year of ‘social media hesitation’

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?


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A DAY IN THE LIFE

Carve Communications’ David Barkoe on staying positive for 2021

This agency co-founder and CEO argues that while it might feel like the world has stopped spinning, communicators should look for the big opportunities that are just around the corner.


Crisis Communications Virtual Conference

Lessons Learned and New Tools to Prepare for a Safer, Better 2021

Join Ragan on Dec. 8 and hone your crisis communication skills for a better future. Register Now.


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