GM's response to charges of racism; Setting SMART business goals; finding your org's 'Bridgerton'; video tips; and more

DAILY SCOOP

GM omits specifics in response to racism allegations, Volkswagen holds former leaders accountable for emissions scandal, and Twitter offers new tool to target select audiences

Also: More tech companies announce partially reopening offices, communicators distance themselves from oil and gas companies, PR pros want more measurement and less staff on agency calls, and more.

THE BUSINESS MIND

How business acumen helps set meaningful goals and objectives

Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.

THE CONSULTANT IS IN

What is your company’s ‘Bridgerton’?

How businesses big and small are using cultural moments to drive meaningful social change.

SPONSORED CONTENT

Share your news with a targeted B2B audience

Gain visibility for your company news by sharing your press release with known industry influencers.

RAGAN TRAINING TAKEAWAYS

3 post-WFH video storytelling mistakes

Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar.

DAILY SCOOP

Cruise industry responds CDC’s sailing ban, H&M retracts statement on Chinese labor following boycotts, and Twitter takes responsibility for Capitol riot

Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.

CRISIS COMMUNICATIONS

The most important PR plan is the backup plan

Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies.

LEADERSHIP COMMUNICATIONS

Is brand purpose overblown?

Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience.

A DAY IN THE LIFE

Modera’s Alyson Yarberry on how to make giving back a foundational principle

With a mindset centered on service, a PR pro can make the work particularly meaningful, even during difficult times.

DAILY SCOOP

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

Also: Slack instantly removes its ‘DM anyone’ feature, journalists share top reasons for rejecting pitches, Chrissy Teigen leaves Twitter, and more.

STORYTELLING

5 stories to tell before a crisis strikes

Here are the essential narratives to focus on when building your brand reputation.

CRISIS COMMUNICATIONS

How to respond when a workplace crisis hits

Whether it’s sexual harassment, discrimination, workplace wrongdoing, or violence, a highly detailed response plan is essential for every organization, the consultant Erin Folk says.

WRITING & EDITING

30 words and phrases from the 1920s that are ‘cat’s pajamas’

It’s been a hundred years since these words were part of the everyday American lexicon. Do any of these old sayings deserve a closer look in modern times?

DAILY SCOOP

AstraZeneca dinged for inaccurate vaccine data in press release, productivity on collaborative tasks falters during WFH, and Citigroup bans Friday video calls

Also: Facebook shares tips for in-platform fundraising, NYC announces end to remote work for city employees, Goldman Sachs’ CEO responds to internal survey results, and more.

CONTENT MARKETING

Are you asking the right questions about your social media content?

T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos.