TL;DR: Conquer YouTube, launch your biz with a bang, and get up to speed on the latest from us and our partners
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AppSumo Newsletter

Hey there, Sumo-ling!

Like an episode of Stranger Things, May was about being brave in the face of things going upside down. (“Bitcoin’s on the rise! Oh, wait, my chart’s facing the wrong way…”)

And with a change in perspective comes a chance to take a fresh look at old projects and uncover new, previously hidden opportunities.

But before we jump fearlessly into the future, let’s catch up on all the happenings from us and our partners this past month.

Let’s get into it!

AppSumo news

Put the "you" in YouTube

With so much competition on YouTube, you may think the only way to grow your channel is through wild stunts and gimmicks. (“If we hit 10K subscribers, I’ll shave my head while skydiving!”) Thankfully, that's not actually the case. With our YouTube primer and YouTube collection, it's easy to pick up all the tips and tools you need to skyrocket your subscriber count.

YouTube Starter Pack

In the starting position

Launching your first online business can feel scarier than walking through a haunted house alone. (“It’s just me, myself, and ahhh!”) That’s why we’ve put together "How to Start an Online Business"—a comprehensive and digestible guide to launching and growing a successful biz. With ideas, checklists, and real-world advice, we’re giving you all the knowledge and confidence you need to go out there and crush your entrepreneurial goals.

How to Start an Online Business

Bells and whistles

It can be tough to stay on top of all the exciting things happening in the AppSumo store. So this month, we gave our navigation bar a snazzy new notification bell! Now, all you have to do is click the bell icon in the top right-hand corner of the homepage to get all the latest news on promotions, what’s ending soon, special collections, and more. You can even leave direct feedback on notifications to share your thoughts with our team.

New navigation bar

Vote of confidence

Our #1 goal is always to bring you products you'll love. To that end, you’ll be able to vote and tell us what you want to see in the store! Keep your eyes peeled because we’re rolling out more info pages where you can learn about specific tools, let us know if you want to see them in stock, and ask questions. Pop on over to Screencastify to get a taste and flex your voting muscle.

Can't stop, won't stop

While we can’t reveal all just yet, we can tell you that some BIG updates are on their way for June. We’re talking brand new categories, new ways to shop, new deal pages, a new navigation bar, partner portal updates, and more. We’re so excited to show you what we’ve been working on for this newsworthy month. Got ideas for how we can keep improving your AppSumo experience? Don't hesitate to reach out!

May's hottest tools

Interacty: Use quizzes, contests, and games to make irresistible content that captures more leads. Gamify your marketing before the price increases in 24 hours.

Squirrly SEO: Harness the power of AI to take the guesswork out of SEO and effortlessly rank up. Start topping the SERPs before the price increases in 48 hours.

BIGVU: Create knockout video content with a tool that features a teleprompter, editor, caption-maker, and more. DIY your own pro studio.

DeepWord: Engage more leads and build stronger relationships with easy-to-make, realistic deepfakes. Personalize video outreach before the price increases in less than two weeks.

Partner news

Three of a kind

Huge congratulations to the Squirrly SEO team for raking in recognition at the Spring 2022 G2 Awards! They received the High Performer medal in three categories—SEO, Small Business SEO, and Europe Regional SEO. On top of that, they’ve totally revamped the UI with a new onboarding system, new content-creation workflows, and tons more.

The more the merrier

This month, LiveWebinar relaunched their affiliate program! Now, users can earn 30% on paid transactions when someone joins via their link, get extra bonuses, and other perks. Check out this guide to learn how to join.

Play by ear

It's never been easier to create bespoke soundtracks with Filmstro! Their new UX lets users jump right back into sessions, the web app opens quicker, it's much simpler to navigate the playhead and view specific frames, and you can audition new music to find the perfect fit.

Together at last

You can now directly integrate Hexowatch with Hexomatic! This new feature enables you to trigger a Hexomatic workflow when changes are detected, opening up a plethora of possibilities within Hexowatch.

Sweet talk

Turning text convos into data is more seamless than ever with Deep Talk’s new API. Submit your data and get tags, sentiments, topics, or custom detections sent right to your system, and detect if a user's language is positive, negative, or neutral.

Learning in style

Education Cloud PLUS has added new courses and improved the reading experience so you can level up your marketing skills with more expert-led lessons. Talk about a first-class upgrade!

Meet the Team
Meet the team

Mitchell, Influencer Marketing Manager

What’s your most used app? STEPN: A Web3 app that pays you in crypto to go on runs!

What was your first screen name? LilCohen3. There were a lot of "lil" rapper names back then, so I wanted to claim mine early.

Links we're lovin'

When you’re used to your team either being entirely remote or at the office, adjusting to a hybrid model can be tough. Fortunately, there's lots you can do to ease the transition. In this actionable blog post by Google’s Executive Productivity Advisor, you’ll learn 10 simple ways to be your most productive self in this ever-changing environment.

Contracts establish the employee-employer relationship, but they don't establish great work environments that make people want to go above and beyond. As Jotform founder Aytekin Tank discusses in this eye-opening article, the key to reducing turnover and improving employee performance is to focus less on the legal stuff and more on building strong personal relationships.

When you think of innovations, you probably think of big ones like cars and phones. But what about the countless “smaller” ones that have also made big impacts? In this inspiring article from Forbes, founder and author Rhett Power shares insights and advice from six current innovators who prove you don’t need to be the next Thomas Edison to light up the world.

We’ve all suffered from self-doubt when things don't go according to plan. And while you can’t avoid the curveballs life will inevitably throw at you, you can learn to knock them out of the park. As MLB mental performance coach Jason Su’a explains in this fascinating episode of The Knowledge Project, the key to building mental toughness is to approach it like an athlete.

And that's a wrap! See y'all next time.

❤️ and 🌮,
The AppSumo Team


P.S.
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