GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for last year's effort which kickstarted a yearlong campaign built around a character designed as...
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January 19, 2018
Morning Digest
What marketers need to know today
GoDaddy Is Sitting Out Super Bowl LII
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