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| Wall Street bank makes second big ad buy By Lauren Johnson A plethora of brands are celebrating International Women's Day today, and if you scroll through Snapchat, you'll likely see a promo for Goldman Sachs. Read more » |
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| Increases targeting options from 30 to 420 interests By Lauren Johnson |
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| A twist on retargeting and native advertising By Christopher Heine |
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| Adweek Webinar Presented by Oracle Marketing Cloud | | Thursday, March 10, 2016, 1 PM ET | 10 AM PT |
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| Activation includes virtual reality and startup contest By Lauren Johnson McDonald's raised more than a few eyebrows last year when it sponsored South by Southwest Interactive in Austin, Texas. Aside from activations like a food truck and a big-tent event, the fast-food chain ran ... Read more » |
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| New IAB report outlines various tactics By Lauren Johnson The Interactive Advertising Bureau has been particularly vocal about the ongoing battle for publishers and advertisers with ad blockers, which it estimates costs the industry $781 million a year out of the $1.1 ... Read more » |
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| Its new pitch to marketers starts in Austin By Lauren Johnson After recently acquiring San Francisco creative shop Heat, Deloitte Digital plans to show off its new "creative digital consultancy" to marketers at South by Southwest Interactive next week. Read more » |
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| Featured Jobs | | Various, Inc. Campbell, California (US) | | 360i with the Dentsu Aegis Network New York City, New York (US) | | Magnetic New York City, New York (US) | | The Optical Society Washington D.C. | | Schiffer Publishing Ltd Atglen, PA | | |
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| Jibo and more will join conference's first 'Robot Ranch' By Christopher Heine If FaceTime and Siri already make you feel like you've been transported into a Jetsons episode or a scene from Blade Runner, buckle up. Robot makers are getting ready to mix the human experience with artificial ... Read more » |
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| Attracts 25,000 followers in 2 hours By Lauren Johnson After years of eschewing social media, Apple has finally joined Twitter. This morning, the Cupertino, Calif.-based brand launched an account to "provide tips, tricks and helpful information when you need it ... Read more » |
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| Atlas gets point-of-sale insights and other updates By Christopher Heine Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. Read more » |
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