 | October 31, 2020 |
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| Goldman Sachs made Marcus Insights available to anyone, including consumers who aren't existing customers. |
Goldman's free suite of personal finance management (PFM) tools dubbed Marcus Insights is now available to any iOS, Android, or web user, regardless of whether they are a customer of Goldman Sachs' digital-only offshoot.
With the wider launch of Marcus Insights, existing savings or loan customers can choose to aggregate their external account information and use Marcus to stay on top of their entire financial lives.
Offering Marcus Insights to noncustomers for free is also a bold customer acquisition strategy that could draw new clients into the Marcus fold.
Business Insider Intelligence's Gregory Magana has the full story. |
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