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You Can Now Link to Websites on Snapchat, Which Is Good News for Brands and Publishers It'll help marketers gain more organic traffic By Marty Swant Snapchat has a new way to link out to websites, a feature that could give brands, media companies and everyday users a chance to drive traffic from the app to their mobile pages. Today, Snap Inc. launched a Paperclip feature for the platform, which lets anyone attach a link to a Snap before it's shared....
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7 Hot Digital Marketing Stats to Know Going Into the Big Summer Weekend Got a little Snapchat and lots of Facebook By Christopher Heine Happy Fourth of July weekend, everybody. Here are seven stats from the world of digital marketing that you can consume between grillables, snacks and beverages. 1. Just snap to start About 10 percent of Snapchat users plan to buy an automobile in the next year. Check out what other stats the Snap's sales team is...
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Facebook Debuts Additional Measurement Tools to Help Gain Advertiser Trust It will release metrics every month By Marty Swant In the latest move to win over advertisers' wavering trust, Facebook will begin offering additional campaign metrics and other measurement tools. The social network said it plans to begin launching a series of features every month in the hopes of providing more "transparency and understanding" about how ads work on the platform. The first set,...
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Adobe Is Launching AI-Powered Voice Analytics It's using Sensei to understand big data trends By Marty Swant To better understand how people consume media and marketing via voice-enabled devices, Adobe is adding voice analytics to the Adobe Analytics Cloud. Today, the company is launching a service that will track how users interact with the tools that media companies and brands build for Amazon's Alexa, Google's Assistant and Apple's Siri. The voice analytics...
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Reuters’ Content Studio Created Its First Native Video Ad Campaign for Its Customizable News Service Ads for Synchrony Financial will air on Reuters TV By Sami Main Reuters TV, the on-demand, customizable news video delivery service and app, will air sequential ads created by Reuters' custom content studio in news packages. The campaign was created by Reuters Plus for Synchrony Financial. Four 20-second ads will tell the story of people taking steps to achieve personal or professional goals throughout a Reuters TV...
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Wimbledon’s Digital Media Ace Is an IBM IT Architect Named Melissa Bailey Her data mixed-doubles partner is Watson By Richard Horgan When Melissa Bailey in 2008, at age 33, was senior-certified as an IBM IT architect, she became the youngest person to ever earn that prestigious achievement. As Wimbledon's 2017 qualifying matches unfold this week and the tournament's glorious "fortnight" approaches, she is hard at work figuring out new ways to make the strawberries and stream...
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Facebook’s Predicted Ad Growth Slowdown Could Be Getting Real: 3 Digital Shops Report Q2 Deceleration The social net essentially forecast the development late last year By Christopher Heine While Facebook, which announced it has 2 billion global users earlier this week, is no doubt healthy, it may no longer quite be the runaway freight train of digital advertising it was in recent years. Three digital agencies said their cross-client Facebook ad spends during the second quarter have slowed--to varying degrees and depending on...
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