In the race to obtain as much first-party data as possible, Group Nine Media is basing its own data set on video views. The product it's banking on, called In-Genuity, builds audience segments using a variety of signals, including the amount of time its sites’ audiences spend watching its content. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The insights and segments Group Nine offers are based largely on watch times of the publisher’s videos. | | |
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howdy! | | | | | Connected TV’s cookieless environment is becoming overrun with alternate identifiers. This week’s Digiday+ Future of TV Briefing takes a look at the opportunities and challenges still yet to come. | | |
| | | | | With the surge of e-commerce and the fall of the third-party cookie, the email newsletter has become a powerful channel for reaching people, collecting first-party data and an essential monetization tool. | | |
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howdy! | | | | | Digiday caught up with Gonzalo del Fa, president of GroupM Multicultural, to get a better sense of how that pledge came to be and how much clients are currently spending with Black-owned media brands. | | |
| | | | | The new reality during the pandemic forced many brands to radically change their marketing strategies. From GoDaddy to Ford, here’s how five companies transformed. | | |
howdy! | | | | | Twitter takes another swing at revving up its ad product offerings by introducing full-screen ads in Twitter Fleets. | | |
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| | | | | Mixed messages and dropped opportunities because of gaps between sales and marketing are the focus for business leaders in a post-pandemic marketplace. | | |
howdy! | | | | | The move is meant to clarify that Atlantic 57 is neither The Atlantic’s in-house agency nor an agency that only works with the publisher’s advertising clients. | | |
howdy! | | | | | An Amazon identifier, should it launch, could hasten the fragmentation of the digital ad ecosystem. | | |
| | | | | Livestream shopping is growing in popularity again in the U.S. but the younger consumer wants entertainment and exclusive items and is willing to pay for it. |
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