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Guide to Successful Copay Programs

A 2021 survey showed that pharma companies spend over $5B annually on copay assistance and patient support programs, yet only 3% of patients actually use them. Lack of program awareness is one clear factor, so there's room for improvement.

GoodRx Pharma Manufacturer Solutions partners with pharma companies to help boost the reach, awareness, and utilization of existing copay and patient support programs. The new ‘Guide to Successful Copay Programs’ is part of the GoodRx Yellow Paper Series that shares lessons and best practices to help you deliver the greatest value to the greatest number of eligible patients.