Goodwill + AdTheorent case study | CCPA framework from IAB

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Digital Transformation

Case study: How Goodwill uses AdTheorent to drive visits to stores

Jacqueline Dooley

Goodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits.

LinkedIn report: Many marketers are measuring ROI wrong

Barry Levine

Only 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out today from LinkedIn. Read more

Industry Developments

IAB follows up GDPR Framework with one for CCPA

Barry Levine

The IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read more

Search Marketing

Transformation of Search Summit 2019: Highlight reel

Kimberly Collins

Highlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Read more

Martech Company Feature

Remarketing cart and booking abandonment: Q&A with SaleCycle Founder/CEO

Kimberly Collins

We spoke with Dominic Edmunds, Founder & CEO of SaleCycle, to learn more about his company and what they’re working on with clients like Puma and Hertz. Read more

Digital Marketing

How social media marketing trends affect our martech decisions

Tereza Litsa

We look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read more

Marketing Technology

Tech + talent: New report highlights need for long-term investment in marketing staff

Luke Richards

"Marketers agree that tech alone is not the harbinger of the marketing future. The combination of tech and talent is key to future success," states new report from the Digital Marketing Institute and The Economist Group. Read more

Digital Transformation

Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween

Jacqueline Dooley

Cheetos is working with avatar marketing company Genies for a creative Halloween campaign with various celebrities. Managing Director at Genies speaks to ClickZ about the campaign. Read more

Conversion & ROI

Fashion Ecommerce Trends Report 2019

Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now

Digital Advertising

Mastering Digital Marketing in Online Retail

The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now

ClickZ Daily: October 30, 2019

Digital Transformation

Digital Marketing

Industry Developments

Search Marketing

Martech Company Feature

Digital Marketing

Marketing Technology

Digital Transformation

Featured Reports

Conversion & ROI

Digital Advertising