Amazon advertising is poised to be a $50 billion juggernaut in the next decade and is attracting big brand budgets. For Digiday+ members: Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The Financial Times has quit advertising on Facebook in the U.K. in the last three weeks since the platform tightened rules around declaring political ads. To better understand what's happening in their digital ad supply chain, publishers are increasingly looking for when tactics like bid stacking are used. Here's a primer. For those reliant on programmatic ad revenue, an important year lies ahead. Join us at the Digiday Programmatic Media Summit in Scottsdale, Arizona from Nov. 14-16 to get the tools you need to succeed in the transparency era. |
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| Shareen Pathak Amazon advertising is poised to be a $50 billion juggernaut in the next decade and is attracting big brand budgets. |
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| Lucia Moses Conde Nast’s latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. |
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| Sponsored Content dataxu TV is changing. The way people consume content, their habits, their behaviours and their expectations are constantly evolving, from streaming services to linear TV and mobile devices to smart TVs. In the current and future TV ecosystem, understanding and reaching the people behind these screens is increasingly challenging. Sponsored by dataxu. |
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| Lucinda Southern “We don't want advertising for the FT to be shown to be paid for by in the same way as political lobbying." |
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| Jessica Davies To better understand what’s happening in their digital ad supply chain, publishers are increasingly looking for when tactics like bid stacking are used. |
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| Sponsored Content Instart Logic Your users demand a unique and high-quality digital experience while your advertisers demand viewability and performance from their ad spend. How can digital publications balance the yin and yang of consumer expectations and advertiser demands while maximizing revenue? Learn how here. Sponsored by Instart Logic. |
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| Sponsored Content resonate Today's agencies face competition from consulting firms, a growing number of in-house shops, and smaller, more agile agencies but more data does not always create better outcomes. Uncovering the "Human Element" helps agencies and their clients understand the why behind consumer decisions to buy, choose, abandon or advocate. Sponsored by resonate. |
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Early Deadline:
October 26, 2018 |
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Awards Gala:
November 1, 2018 |
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ALL EVENTS |
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