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April 10, 2024

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Google Ad Updates Reflect New SERPs

Earlier this month, Google changed its definitions of “top ads” and associated metrics. The purpose is to clarify the meaning and dynamic nature of paid and organic listings on search result pages. The changes will not likely impact ad performance.

Top vs. Adjacent

Before the change, a top ad appeared above organic listings on search results, such as the example below.

Other ads show below the organic listings — with continuous scrolling there is no bottom of the page. For example, this Comcast ad appears below organic results.

Nonetheless, Google now classifies the Comcast listing as a top ad because it’s adjacent to the top organic listings. Hence a top ad could be in the 15th overall position — below the top four ads and 10 organic listings.

Read article >

A Message from Red Stag Fulfillment

Mistake-free Fulfillment, or We Pay You

Founded by ecommerce operators in 2013, Red Stag is committed to your success — and we back it up with unmatched guarantees. Zero shrinkage. Zero mispicks. On-time shipping. Fast check-ins. Or we pay you. Guaranteed. Learn more >

New Ecommerce Tools: April 8, 2024

This week: updates on fulfillment, design services, financing, digital marketing, payments, customer support, shoppable videos, and more. Read article >

AI Apps for Social Media Images, Videos, Infographics

Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts. Read article >

From the Archive: October 2020

Native Deodorant Founder on Scaling to $100 Million in 2 Years

Despite reaching a whopping $100 million in revenue in just two years, Moiz Ali, the founder of Native deodorant, says the initial version was less than stellar. Read article >

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