Audi x We Are Social takes viewers on a virtual road trip. With much of the world still on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style video – shot inside and around an Audi A6 sedan – takes viewers through Australia’s countryside, complete with weather changes throughout the journey. True to the times, director Luke Bouchier employed multiple cameras with four crewmembers in four separate cars to capture the footage, while composer John Hassell scored the track from his own home in France. Source: AdAge

William Grant & Sons opens a virtual bar. Scotch whiskey distillery William Grant & Sons is shaking up its stay-at-home routine by bringing the bar to people at home. The 1887 Virtual Bar (named for the year the family-owned company was founded) will feature weekly guests as hosts and bartenders. The first experience will take place on Zoom this week, and will include Hendrick’s Gin ambassador Charmaine Thio and Glenfiddich’s Brett Bayly as recurring hosts. It’s a refreshing example of how brands like WG&S are finding opportunities to connect with audiences while keeping the brand spirit alive despite restrictions around in-person gatherings. Source: The Drum

IKEA’s instruction manual for staying home. To amplify the public message to stay home during this crisis, the Swedish retailer released its own step-by-step guide for what to do in a pandemic. The guide looks a lot like IKEA’s typical instruction manual – branding and all – only, the words “Stay Home” are displayed above a house. Instead of listing tools to build the pictured house, the manual shows a key, a lock and 100 rolls of toilet paper. Below that, a graphic of a closed door shows a checkmark while an open door shows an “x,” indicating what NOT to do. The instructions were posted on IKEA Israel’s Facebook page and were created in partnership with agency McCann Tel-Aviv Israel. “It’s really not complex – just staying at home,” reads the post. Source: AdAge

Nielsen surveyed over 350 marketers from around the globe and found that enthusiasm for digital was tempered by severe data quality issues and measurement challenges. Many of you feel you don’t have the right tools to measure and compare the ROI of your ad campaigns across all the channels you use. Download the “Nielsen Annual Marketing Report: The Age of Dissonance” to learn why marketers hold digital channels to a different standard than traditional channels

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This is a difficult time for us all. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at tpeterson@thirddoormedia.com.

60-second shoulder stress relief. With many of us sitting in make-shift home office setups, neck and shoulder strain is real. Here’s a quick one-minute video for shoulder stress relief that you can do while you’re sitting in your newfound “office” chair. 

How will your martech stack and processes be impacted by COVID-19? How can you deliver a personalized user experience without betraying privacy? Get the answers to these and more crucial questions April 21-23 at Discover MarTech!

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With in-person shoots out of the question, advertisers turn to CGI – Digiday

AI And Account Based Marketing In A Time Of Disruption – Forbes

CNN acquires Canopy, maker of personalized news app Tonic – Marketing Dive

Mozilla names long-time chairwoman Mitchell Baker as CEO – TechCrunch

Amazon is temporarily extending its return policy due to the pandemic – The Verge

Consumers aren’t adopting mobile wallets, even during the pandemic  – Retail Dive

Quantcast Lays Off 5% And Cuts Salaries Due To Economic Impact Of The Coronavirus – AdExchanger