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Sept. 24, 2020
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Editor's Note: Advertisers like Prodigal Solutions, below, enable us to deliver free content to you, our valued reader. We thank Prodigal Solutions for its sponsorship. And we thank you for reading.
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Automated campaigns in Google Ads seem straightforward. The advertiser sets a campaign target, and the algorithm optimizes toward that goal. The problem, however, is that automation alone does not always produce the desired outcome.
Prodigal Solutions' latest case study explains the risk of fully-automated Google Ads campaigns and how it helped an Inc. 5000 retailer recover from disastrous results.
Download "117% Increase in Sales from Google Ads" for insights on Prodigal Solutions' recovery steps. Learn:
- The long-term ramifications of automating holiday campaigns.
- Optimization hurdles with smaller budgets.
- How products with longer sales cycles struggle with automated ads.
- Automation errors of showing ads for irrelevant search terms, and more.
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