Google Ads Keywords? | Profitab le Amazon | SEO: Helpful Conten t

March 11, 2024

Today's sponsor:

Optimizing Google Ads without Keywords

• Less-precise match types.

• Intent-focused smart bidding.

• Keyword-less campaign types.

Keywords remain critical (and necessary) for standard Search campaigns. Yet other entities increasingly determine account success. Keyword queries alone don’t reveal searchers’ intent.

Here’s how to future-proof Google Ads accounts beyond keywords.

Read article >

A Message from Klaviyo

New Email and SMS Benchmarks

How do your emails and texts rank against peers? Klaviyo’s new benchmark report analyzes 325 billion emails and 3 billon texts, revealing expert tips and performance standards specific to ecommerce. Go from “good” to “great”!

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Amazon Seller on Profitable Products

Why did an Amazon seller choose disposable dinnerware plates made from palm leaves? Three reasons. Read article >

Helpful Content Recovery, per Studies

Industry research finds correlations between site elements and Helpful Content impacts. Read article >

Charts: Fastest Growing Ecommerce Companies 2023

The fastest-growing publicly-traded ecommerce companies are mostly marketplaces, per Yahoo Finance. Read article >

🔥 Today's Great Ecommerce Idea

Build Community by Humanizing Your Space

"Study your competitors. Identify weaknesses and capitalize on personal engagement and community-building. Live events and informative talks can amplify social presence and foster connections in the ecommerce space.." - Jimmy Kim, Founder of Sendlane

🎙 'Ecommerce Conversations' Podcast

Directness Wins in Advertising

Painful Decisions Greet First-time CEO

Subscribe to the podcast.

🎓 Webinar U:

Instant 30-minute video + ebook.

7 Steps to Checkout Success

The Profitable Seller: Mastering Amazon FBA

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