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Oct. 9, 2024

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My Top Google Ads Automated Rules

Performance fluctuations in Google Ads occur for various reasons. The causes are often challenging to pinpoint, but automated rules can help.

Google Ads automated rules send notices or implement changes based on predetermined criteria. For example, an advertiser could set a rule to schedule a campaign or receive an email when a keyword has 75 clicks and zero conversions.

Automated rules are similar to scripts but more turn-key. Scripts are more dynamic and comprehensive than rules, such as alerting when an ad group doesn’t have a responsive search ad.

To set up an automated rule, navigate to the left navigation bar and click “Tools > Bulk Actions > Automated Rules.” Then set up rules for the account, campaigns, ad groups, keywords, and more.

Here are my four top automated rules.

Read article > 

A Message from Brightpearl by Sage

Automate Tasks to Save Money

Multichannel merchants and wholesalers turn to Brightpearl's retail operating system to streamline operations, boost efficiency, and save money. Attend Brighpearl's live 15-minute Automation Engine demo on October 24 for case studies, expert Q&A, and more. All registrants receive a free voucher for a Starbucks coffee! Learn more >

13 New AI Productivity Tools for SMBs

New tools for email marketing, audience research, project and team management, AI assistants, voice-powered dictation, and video production. Read article >

Handy Chrome Extensions for Google Analytics

Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly. Read article >

From the Archive: July 2020

1 Million Email Subscribers ‘Fricking Hard,’ Says TheHustle.co Founder

I asked Sam Parr, the founder of The Hustle, an email newsletter with curated business and technology news, how he has grown his list to over 1 million subscribers. Read article > 

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