A new Chartbeat study found only one third of publishers see clear evidence of a traffic increase from the fast-loading articles format.

Smirnoff is increasing how much of its social media budget goes toward Instagram Stories ads, over other social platforms.

For Digiday+ members: The Guardian's ad-tech vendor fee-transparency process means it can now help buyers ensure up to 95 percent of their media budget can flow to the publisher after it leaves the demand-side platform.

In our latest podcast, Publicis' Nick Law discusses how the internet has changed the way that ad agencies operate, how Publicis plans to stay relevant and why he steers clear of "big ideas."

Discover how today's top brand and agency executives are making their video investments work at the Digiday Video Marketing Summit, taking place from Nov. 28-30 in Nashville, Tennessee. Register now to receive our early rate and get $200 off passes.

Devices are getting smarter. They're better than ever at recognizing the personal signals we leave behind. A prime example is automatic content recognition. WTF is ACR? Sponsored by Samba TV.

Savvy publishing companies know they need to invest in new and emerging channels, and to steer clear of money-losing formats and properties. Get the guide. Sponsored by Oracle and NetSuite.

 

Google AMP beat Facebook Instant Articles, but publishers start to question AMP's benefits

Lucia Moses

A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format.

'An important part of our digital universe': Smirnoff is spending more on Instagram Stories ads

Seb Joseph

As advertisers pull back on Facebook's news feed, ad spend on Instagram's Stories format gathers pace.

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The definitive guide to social media ROI for publishers

Sponsored Content Dash Hubson

With publishers increasing both content creations and spend on social media, it more important now than ever for them to understand just how to measure ROI from these efforts. With this emphasis on social media, one question has never been more pressing -- how exactly does one measure social media ROI? Sponsored by Dash Hudson.

'We took ownership': How The Guardian rid itself of hidden ad tech fees

Jessica Davies

“The market continues to operate under this veil of mystery which hides self-serving behavior.”

Publicis' Nick Law: Big agencies don't take creativity seriously

Gianna Capadona

Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Since joining Publicis Groupe as global chief creative earlier this year, Nick Law, a longtime agency veteran, has been on a mission to help reinvent the agency holding company. “The industry didn’t always have this inability to reimagine itself structurally,” says Law. “In the […]

Performance marketing: Putting the brand budget to work

Sponsored Content Tune

With the rise of mobile and e-commerce, performance marketing is on the rise in response to this new digital default. In a recent study conducted by TUNE in partnership with Acceleration Partners, the findings reveal an influential and evolving performance landscape -- one where deepening partner relationships and advancements in mobile technology drive the future of brand and enterprise marketing. Sponsored by Tune.

Survey: How do marketers and publishers measure attention?

Sponsored Content 33Across

Are you doing everything you can to drive and evaluate true quality audience attention through your programmatic channels? Take this quick survey, and you'll receive a free Starbucks gift card upon completion. Sponsored by 33Across.

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Events Title
 
April 25 - 27, 2018
Digiday Programmatic Marketing Summit Europe
Estoril, Portugal
 
August 23, 2018
Digiday Retail Forum
New York, NY
 
Winner Announcement:
September 5, 2018
Digiday Technology Awards
 
 

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