Lucia Moses A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. |
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Seb Joseph As advertisers pull back on Facebook's news feed, ad spend on Instagram's Stories format gathers pace. |
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Sponsored Content Dash Hubson With publishers increasing both content creations and spend on social media, it more important now than ever for them to understand just how to measure ROI from these efforts. With this emphasis on social media, one question has never been more pressing -- how exactly does one measure social media ROI? Sponsored by Dash Hudson. |
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Jessica Davies “The market continues to operate under this veil of mystery which hides self-serving behavior.” |
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Gianna Capadona Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Since joining Publicis Groupe as global chief creative earlier this year, Nick Law, a longtime agency veteran, has been on a mission to help reinvent the agency holding company. “The industry didn’t always have this inability to reimagine itself structurally,” says Law. “In the […] |
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Sponsored Content Tune With the rise of mobile and e-commerce, performance marketing is on the rise in response to this new digital default. In a recent study conducted by TUNE in partnership with Acceleration Partners, the findings reveal an influential and evolving performance landscape -- one where deepening partner relationships and advancements in mobile technology drive the future of brand and enterprise marketing. Sponsored by Tune. |
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Sponsored Content 33Across Are you doing everything you can to drive and evaluate true quality audience attention through your programmatic channels? Take this quick survey, and you'll receive a free Starbucks gift card upon completion. Sponsored by 33Across. |
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