| May 26, 2021 | ⤴ Today is National Paper Airplane Day. A Message from Channel Key Is Your DTC Brand Primed for Growth in 2021? Ecommerce marketplaces are the fastest-growing sales channel for direct-to-consumer brands. In three brief sections, Channel Key outlines exactly why (and how) DTC businesses are winning new customers, streamlining powerful distribution, and achieving scale faster on the Amazon and Walmart marketplaces. Download for Free... 'Assisted Conversions' in Google Analytics Are Attribution Gold Google Analytics "Assisted Conversions" reports are hidden attribution gold deep in the platform's conversion analysis tools. While most Analytics reports show the immediate source ("last click") of traffic and conversions, Assisted Conversions identify the... 14 New and Updated Online Video Tools Video offers merchants a range of ways to engage customers and prospects. Here is a list of new and updated tools from video platforms and social media applications. There are tools for promoting products and producing shoppable videos and as well as for editing... A Message from AdRoll Take the Uncertainty Out of Advertising Spend Invest confidently with smart advertising recommendations from AdRoll’s Return On Ad Spend Calculator. Built on 12 years of data from over 120,000 brands, the ROAS Calculator helps you maximize ecommerce growth. Calculate Your ROAS... Influencer Marketing, Part 2: Why Use It? This is the second installment in my influencer marketing series. In "Part 1," I established what influencer marketing is. In this "Part 2" post, I'll address why ecommerce businesses should consider it. As Cookies Crumble, Fingerprinting Could Grow Privacy advocates, tech companies, and government regulators are all working to bring an end to third-party cookies. But even as the cookies crumble, some ad networks could turn to browser fingerprinting to track individuals. 📊 Ecommerce Chart 🗓 CommerceCo Upcoming Live Events CommerceCo delivers exclusive ecommerce marketing insights to experienced merchants. Sign Up for a Free 30-day Trial. May 27: Ecommerce Is No Longer the Equalizer for SMBs How to stay competitive in the changing ecommerce landscape. June 10: Borrowing for a Commerce Business
When is it time to borrow? How do you find the best lender? 🎙 'Ecommerce Conversations' Podcast Drupal Commerce Founder on Collaborative Code, Software Freedom, More Chord.co Founders: Future of DTC Platforms Is Headless Subscribe to the podcast. 🎯 Industry IQ Resources from our partners. Essential Amazon Advertising Search Terms How to Sell in Instagram Stories Retarget Online Shoppers with Direct Mail True Omnichannel Fulfillment, Built to Scale You are receiving this email at newsletter@newslettercollector.com because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe, change frequency, or update your email address at anytime. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See this page for other mail clients. --
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