Quality and Craft Drive Chisos Boots Founder

The idea for Chisos boots started with back pain. Will Roman, the founder, owner, and lifetime cowboy-boot buyer, injured his back in a motorcycle accident. Wearing boots became painful. He launched Chisos.com, a custom, handcrafted bootmaker, in 2019.

April 2021 Top 10: Our Most Popular Posts

Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in April 2021. Articles from early in the month are more likely to make the list than later ones.

🔥 Today's Great Ecommerce Idea

Don't Rely on Overlays for Accessibility Fixes

"Accessibility overlays are third-party web scripts that alter the user experience. Overlays attempt to address accessibility issues, but they fall short in protecting merchants from lawsuits and in helping visually impaired shoppers. Video captions, inaccessible buttons, form-field error descriptions — all require website-specific solutions, not a single line of overlay code." - Joseph Dolson, Contributor; Accessibility Consultant and Trainer

🗓 CommerceCo Upcoming Live Events

CommerceCo delivers exclusive ecommerce marketing insights to experienced merchants.

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May 6: How Jordan West Made SMS His Top Owned Channel

Using text messaging for ecommerce, with CEO of Little & Lively apparel.

May 20: What Does Amazon's Ad Boom Mean for Sellers?

Keys to Amazon ad success with vice president of Jungle Scout.

🎙 'Ecommerce Conversations' Podcast

Personal-care Founder: No More Petrochemicals

Home Gym Provider Overcomes Supply Disruptions, Thrives

Subscribe to the podcast.

🎯 Industry IQ

Resources from our partners.

Essential Amazon Advertising Search Terms

How to Sell In Instagram Stories

Retarget Online Shoppers with Direct Mail

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