Google Analytics tips for PR pros; Facebook flirts with 'downvote' button; top tactics for health care marketers; the perfect blog post length; and much more
Social Media Facebook confirms it’s testing a ‘downvote’ option The social media platform has never had a ‘dislike’ button, despite users’ wishes. Will a new comment moderation option help or hurt brands and businesses?
Marketing Look to your employees when executing an influencer campaign As interest in influencer marketing continues to grow, brand managers should make the most of employees and their social networks—and turn their co-workers into social media mavens.
The PR Industry How to be the right kind of ‘edgy’ in your PR campaign PR pros are constantly looking for an edge to lift their message above the competition, but some risks aren’t worth taking. Here’s how to know whether to take the plunge.
Marketing Dunkin’ Donuts ditches foam cups, grabs big media buzz The chain announces it will switch to more sustainable paper vessels, and the news was greeted with much fanfare on social media—and a slew of coverage.
Public Speaking Follow these TED Talk techniques for a killer presentation Engaging your audience can be less challenging if you approach your topic from a unique angle, keep the audience’s needs in mind and remember that stories land better than arid data.