The social media platform has never had a ‘dislike’ button, despite users’ wishes. Will a new comment moderation option help or hurt brands and businesses?

Marketing health care services is likely to get even more competitive in the coming year. Pay attention to these key issues.

Should you publish weekly, daily or monthly? Will a 1,000-word post get more views than one that's only 500 words? The answers are in the data.

Crises aren’t always avoidable, but following these steps will help you stay calm and protect your organization.

As interest in influencer marketing continues to grow, brand managers should make the most of employees and their social networks—and turn their co-workers into social media mavens.

Tell us how you told and sold a story about your organization, executives or products. Enter by March 9 to save $50.

PR pros are constantly looking for an edge to lift their message above the competition, but some risks aren’t worth taking. Here’s how to know whether to take the plunge.

The chain announces it will switch to more sustainable paper vessels, and the news was greeted with much fanfare on social media—and a slew of coverage.

See how even the smallest comms teams are getting robust training without breaking the bank.

The company’s chief executive said the 1-year-old’s ‘winning smile and joyful expression won [their] hearts this year.’ Consumers were also enamored with the toddler—and the decision.

Engaging your audience can be less challenging if you approach your topic from a unique angle, keep the audience’s needs in mind and remember that stories land better than arid data.