It’s official. Google and Yahoo are starting to enforce new requirements for bulk email senders. We’ve been keeping an eye on this and have all you need to know about the changes right here. You might find this helpful, especially if you’re at one of the B2B or B2C organizations that regularly exceed the limits for spam reporting.
In light of these limitations, there are still ways email marketers can brighten up their customers’ inboxes. One little-known feature in Google, for instance, allows you to add interactive elements in emails. Read more about how to use Google Annotations here.
And for advanced email marketers, there are more ways to add to your toolbox. Experts Kath Pay and Ryan Phelan are hosting a live two-day master class online, on February 28 and 29. You can go here to learn more and register.
Chris Wood
Editor
