It’s hard to overstate the impact of Google losing its federal antitrust case. While we don’t know exactly what this means for digital advertising — there are many appeals yet to come — suffice to say little will look like it did yesterday morning. Don’t forget, Google has another antitrust case, this time over its advertising practices, that’s scheduled to start in September.
Made-for-advertising (MFA) sites are digital marketing’s dirty little not-so-secret. They suck up ad dollars (and electricity) and provide nothing in return. Angelina Eng explains the threat posed by MFAs and how to differentiate quality publishers which will save you money and deliver better results.
Could product placement come to generative AI? Steve Petersen uses that idea as a way to generate creative use cases for genAI.
Finally, it’s August, which is usually a slow time in the office (Cancel that: see the first paragraph of the newsletter). Would you mind taking a minute from herding every “i” and dotting every cat to complete the MarTech Replacement Survey?
Constantine von Hoffman
Managing Editor
