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| Top Stories |  | | Ivy Liu |
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| | | | | If that sounds dramatic, the third day of its antitrust trial offers some compelling proof. | | |
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howdy! | | | | | Witnesses tell of being labelled as ’emotional and unproductive,’ while former Google insiders complain of ‘PTSD.’ | | |
| | | | | Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools. | | |
howdy! | | | | | Podcast networks are wooing influencer marketers for their social media ad budgets. | | |
| | | | | Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. | | |
howdy! | | | | | The company not only spends ad dollars on the open web, but it also plans to keep investing in these spaces that exist outside the walled gardens of platforms like Amazon, YouTube and Google. | | |
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| | | | | In the current price-sensitive environment, a new survey shows what consumers value most: discounts, loyalty programs and product reviews. | | |
howdy! | | | | | The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players. | | |
howdy! | | | | | Speaking earlier today at Exchangewire’s ATS conference in London, CEO Jeff Green denied rumors that The Trade Desk is cooking up a smart TV operating system. | | |
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