Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Google execs have been in full-on damage control mode, trying to soothe everyone’s nerves, both publicly and behind the scenes. | | |
|
| | | SPONSORED BY |  |
| | | | | | | | | | |
howdy! | | | | | For the span of the generative AI hype cycle, brands and agencies have been eager to invest in AI tools to do everything from creating workflow efficiencies to drumming up press coverage. A less exciting part of the AI picture, though, is the prospect of AI-generated or altered content being labeled as such. | | |
| | | | | In this new Q&A, PCH Media and Experian experts discuss why data providers are joining forces to help brands build effective marketing strategies. | | |
howdy! | | | | | As gaming becomes a pillar of mainstream entertainment, Netflix executives view games as a way to expand the fan bases of their most popular series. | | |
| | | | | While past election cycles have shown that misinformation, fake news and ad fraud are prevalent, brands and agencies can play influential roles in the voter experience — providing authentic information to voters on behalf of their candidates. They’re working to safeguard their media buys, mitigating reputational risks and maximizing ROI. | | |
howdy! | | | | | Despite forecasts that Amazon Prime Day would fall flat this year, several publishers told Digiday that commerce revenue earned from affiliate coverage of the two-day sales event actually exceeded expectations. | | |
| Advertisement |  | | |
| | | | | In the modern fragmented landscape, aligning with content that has lasting appeal is even more critical for advertisers aiming to connect with families. | | |
howdy! | | | | | A new report from Microsoft highlights key challenges, opportunities and urgencies that come with protecting people from the dangers of AI-generated content. | | |
howdy! | | | | | Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X. | | |
|
