Now that Google has postponed its plan to disable third-party cookies in its Chrome browser, the digital ad giant may be considering a transition away from the cohort-based ad targeting approach to a cookieless system oriented around topics. Read more below. Other things to know about | |
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| | A lead engineer helping guide Google’s Privacy Sandbox development revealed signs of what may be next for the firm’s most-advanced cookieless ad targeting method. | |
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howdy! | | Despite the rising threat of the delta variant, doing business face-to-face is (cautiously) coming back, though not with a roar as we had all hoped. | |
| | To succeed on a global scale with first-party data, brands will need to update their strategies for expanding addressable audiences — now and in the future. | |
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howdy! | | Vindex describes itself as an esports infrastructure company, a one-stop-shop for brands and companies looking to get involved in competitive or casual gaming content. | |
| | Grocery leader Albertsons has created an agile workflow and business processes that work at the speed of competition. Register for this webinar to learn how. | |
howdy! | | The Future of TV Briefing this week takes a look at how connected TV’s programmatic advertising market has progressed this year. | |
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| | Download this new report to learn how brands are building best-in-class digital experiences that drive conversions. From Modern Retail. | |
howdy! | | Quartz will make four email newsletters the core of its subscription program, after determining that most of its paying members were accessing its content through email. | |
howdy! | | No longer in a race against time, publishers are considerably less worried about life after third party cookies. | |
| | As the pandemic eases its restrictions on travel, Atlas Obscura is creating a new hybrid business model that combines 2019's tried-and-true strategy with 2020's innovation. |
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