What’s going on here? Apple is tinkering with radical home technologies, hoping that folk will buy live-in robots from a company that couldn’t nail electric vehicles. What does this mean? Apple's engineers are dreaming up a robot that could follow you around at home – because that sounds like a normal, reassuring, and non-disruptive addition to a regular day. That’s not the only sketch on the drawing board, though, with other home-focused innovations like a “home hub” with an iPad-eque display in the lineup. Now, they’re all just in the brainstorming stage at the moment, but with the Vision Pro already out and electric vehicle plans on ice, Apple might find the time to pull a blueprint into the lab. Why should I care? Zooming out: Apple’s software update is overdue. The iPhone was responsible for 52% of Apple’s $383 billion sales last year. But wary of resting on its laurels, especially now that the signature smartphone is falling out of favor in China, Apple needs to find its next big thing – and fast. The Vision Pro virtual reality headset might turn out to be a cash cow, but it’ll take a long time for an almost full-face technological eye mask to win over the masses. So it’s no wonder Apple is set on pushing tech into homes around the world – especially when that could mean building a treasure trove of consumer data by the day. The bigger picture: Try turning it on and off again. Apple used to be the frontrunner in product innovation, turning rivals green with envy with each launch of an iPhone, iPod, or iPad. That’s no longer the case. Apple’s notably absent from the AI arena, with many investors worried that the tech giant might lose its prominence in the next technological frontier. US and European regulators aren’t helping, either, filing accusations that Apple is pushing smaller companies out of the market. |