Google delays third-party cookie demise yet again

For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies.

Google cited, among other factors, giving the U.K.’s Competition and Markets Authority enough time to review industry tests. Here’s a WTF breakdown on the CMA. And here’s a primer on Google’s third-party cookie depreciation.

Additional coverage:

• Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists — does it make sense for businesses to continue to appoint new czars with every new trend?
• This week’s Digiday+ Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.
• As the TikTok ban threatens the social media ecosystem, agency execs debate investing in the fediverse.
• Fast-casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness.
• Sports games are attractive to game publishers because they are able to reach beyond the usual gaming audience to better capture the attention of non-gamers who are fans of traditional sports.
• In episode one of the third season of our podcast The Return, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce.
• Many brand leaders wish beauty industry insiders were more forthcoming with their current hurdles when it comes to sustainability.