Also: More Black Friday consumers purchased online than ever before, Facebook adds ‘fake news’ notice after pressure from Singapore, what ‘business acumen’ really means, and more.

TODAY’S HEADLINES – 12.02.2019  
 
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MORNING SCOOP

Comcast uses E.T. to stoke nostalgia, Amazon gets backlash over concentration camp ornaments, and Starbucks apologizes to PD in Oklahoma

Also: More Black Friday consumers purchased online than ever before, Facebook adds ‘fake news’ notice after pressure from Singapore, what ‘business acumen’ really means, and more.


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STORYTELLING

5 tactics to sidestep common storytelling pitfalls

A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn.


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MARKETING

10 essential PR blogs to read

If you want to be on the cusp of hot trends, news and tactics, follow these respected sites and publications.



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MEDIA RELATIONS

Networking for people who hate networking

Forging business connections doesn’t have to be so bad. Make it part of something you’re already doing, rekindle old friendships, and don’t neglect the people around you.


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RAGAN AWARDS

Calling all top-notch communications professionals and teams

Our Communicators of the Year and Rising Star Awards will showcase the industry’s most impressive individual practitioners and teams. Don’t miss the Dec. 6 entry deadline.


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THE WORKPLACE

11 productivity tips for remote workers

Establish a quiet workspace, fastidiously track your time, celebrate small wins, and be proactive about minimizing distractions.


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CONTENT MARKETING

How marketers are wooing consumers with augmented reality

Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours?



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VISUAL & VIDEO COMMUNICATIONS

Infographic: Holiday video marketing tips

Are you hoping to reach your audience with videos for the holiday shopping season? Here are some important trends and tactics you should know.


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MEASUREMENT

What PR pros mean when they say ‘business acumen’

Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study picked Page Society members’ brains for a consensus.


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MORNING SCOOP

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more.


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WRITING & EDITING

Turkey talk: Archaic words to introduce at Thanksgiving

Every year, churlish malaperts online urge us to ballyhoo agenda-driven talking points to the holiday feast. Push back with writerly archaisms.



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WEBSITES

5 steps for generating backlinks using infographics

Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.


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SOCIAL MEDIA

Infographic: How to respond to negative consumer reviews

An unfavorable review can damage your reputation, but a poor reply will only make a bad situation worse. Here’s guidance on turning an adverse online interaction to your advantage.


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RAGAN AWARDS

Calling all top-notch communications professionals and teams

Our Communicators of the Year and Rising Star Awards will showcase the industry’s most impressive individual practitioners and teams. Don’t miss the Dec. 6 entry deadline.


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